In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Kitara Media in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 65 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Software and 15 other categories.
Kitara Media is leading in most countries, including United States, Canada, Philippines, Portugal and 20 other countries.
Aruba Media Marketing is leading in Italy, Germany, France, Russia and 3 other countries.