In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Kitara Media in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 66 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Software and 16 other categories.
Kitara Media is leading in most countries, including United States, India, United Kingdom, Mexico and 34 other countries.
Aruba Media Marketing is leading in Italy, Hungary, Poland, Brazil and 19 other countries.