Market Share by Top Websites

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 65 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Software and 15 other categories.


1 Kitara Media is leading in most countries, including United States, Canada, Philippines, Portugal and 20 other countries.

2 Aruba Media Marketing is leading in Italy, Germany, France, Russia and 3 other countries.