Market Share by Top Websites

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 66 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Software and 16 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Egypt, Canada, India and 25 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Ukraine, Poland and 6 other countries.