In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Kitara Media in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, People & Society, Arts & Entertainment and 47 other categories.
Kitara Media is leading in Restaurants & Delivery, Adult, Investing and Photography.
Kitara Media is leading in most countries, including United States, Canada, Sri Lanka, Iran and 11 other countries.
Aruba Media Marketing is leading in Italy, Hungary, Czech Republic, Spain and 8 other countries.