In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to LiftDNA in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 79 other categories.
LiftDNA is leading in Investing, Search Engine and Relationships & Dating.
LiftDNA is leading in most countries, including United States, United Kingdom, Denmark, Korea Republic and 12 other countries.
Aruba Media Marketing is leading in Italy, Czech Republic, Switzerland, Poland and 7 other countries.