In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to LiftDNA in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 78 other categories.
LiftDNA is leading in Search Engine and Relationships & Dating.
Aruba Media Marketing is leading in most countries, including Italy, Hungary, Poland, Brazil and 36 other countries.
LiftDNA is leading in Tuvalu, United States, Timor-leste, South Africa and 2 other countries.