In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Lookery in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 70 other categories.
Lookery is leading in Adult, Finance, Investing, Motorsports and 3 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Czech Republic, United States, Germany and 8 other countries.
Lookery is leading in Lebanon, Japan and India.