In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Lookery in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 77 other categories.
Lookery is leading in Adult, Investing, Motorsports, General Merchandise and 2 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Czech Republic, Canada, Russia and 11 other countries.
Lookery is leading in United States, United Kingdom, Morocco, Indonesia and one other country.