In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Lookery in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 77 other categories.
Lookery is leading in Adult, General Merchandise, Motorsports, Investing and 2 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Hungary, Poland, Brazil and 28 other countries.
Lookery is leading in India, United Kingdom, Israel, United States and 7 other countries.