In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Lookery in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 77 other categories.
Lookery is leading in Adult, Motorsports, General Merchandise, Investing and 2 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Russia, United Kingdom, Czech Republic and 8 other countries.
Lookery is leading in United States, India, Japan, Indonesia and one other country.