In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Lookery in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 77 other categories.
Lookery is leading in Adult, Motorsports, General Merchandise, Investing and 2 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Czech Republic, Poland, Hungary and 12 other countries.
Lookery is leading in United States, India, Oman, Indonesia and one other country.