In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Lucid Media in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 79 other categories.
Lucid Media is leading in Energy and Products & Shopping.
Aruba Media Marketing is leading in most countries, including Italy, Hungary, Poland, Brazil and 35 other countries.
Lucid Media is leading in United States.