In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Lucid Media in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 73 other categories.
Lucid Media is leading in Energy and Products & Shopping.
Aruba Media Marketing is leading in most countries, including Italy, Czech Republic, United States, Germany and 11 other countries.
Lucid Media hasn't got a lead over Aruba Media Marketing in any country.