In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Lucid Media in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, People & Society and 59 other categories.
Lucid Media hasn't got a lead over Aruba Media Marketing in any websites category.
Aruba Media Marketing is leading in most countries, including Italy, Czech Republic, Russia, Spain and 12 other countries.
Lucid Media is leading in United States and Brazil.