Market Share by Top Websites

1 Luminate is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Luminate in all segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 201 other categories.

2 Aruba Media Marketing is leading in Lottery.

Geography

1 Luminate is leading in most countries, including United States, India, Canada, Russia and 135 other countries.

2 Aruba Media Marketing is leading in Italy and Bosnia and Herzegovina.