In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Madison Logic in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 61 other categories.
Madison Logic is leading in Computer & Electronics, Software, Health, Marketing & Advertising and 21 other categories.
Madison Logic is leading in most countries, including United States, United Kingdom, India, Ukraine and 10 other countries.
Aruba Media Marketing is leading in Italy, Czech Republic, Germany, Poland and 2 other countries.