In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 75 other categories.
Aruba Media Marketing is leading in Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 48 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 21 other countries.
Aruba Media Marketing is leading in Italy, Germany, Czech Republic, Poland and 5 other countries.