Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, Health and 60 other categories.

2 Aruba Media Marketing is leading in Arts & Entertainment, Sports, Internet & Telecom, News & Media and 30 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, India, France and 21 other countries.

2 Aruba Media Marketing is leading in Italy, Switzerland, Poland, Czech Republic and 3 other countries.