Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 76 other categories.

2 Aruba Media Marketing is leading in Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 48 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 26 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Ukraine, Poland and 7 other countries.