In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Mindset Media in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 73 other categories.
Mindset Media is leading in Engineering & Technology.
Aruba Media Marketing is leading in most countries, including Italy, Czech Republic, Poland, Germany and 11 other countries.
Mindset Media is leading in Argentina and Denmark.