In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Mobile Theory in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 79 other categories.
Mobile Theory hasn't got a lead over Aruba Media Marketing in any websites category.
Aruba Media Marketing is leading in most countries, including Italy, Germany, France, Russia and 9 other countries.
Mobile Theory is leading in United States, India and Turkey.