Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, News & Media and 50 other categories.

2 Optimatic is leading in Games, Online, Marketing & Advertising, Products & Shopping and 4 other categories.

Geography

1 Optimatic is leading in most countries, including United States, United Kingdom, Colombia, Canada and 13 other countries.

2 Aruba Media Marketing is leading in Italy, Switzerland, France, Poland and 7 other countries.