Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 70 other categories.

2 Optimatic is leading in Games, Online, Technology News, Home & Garden and 10 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Algeria, China, India and 15 other countries.

2 Aruba Media Marketing is leading in Italy, Poland, United Kingdom, Spain and 7 other countries.