Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, People & Society, Arts & Entertainment and 47 other categories.

2 Optimatic is leading in Online, Games, Marketing & Advertising, Health and 5 other categories.


1 Optimatic is leading in most countries, including United States, France, United Kingdom, Ukraine and 10 other countries.

2 Aruba Media Marketing is leading in Italy, Hungary, Czech Republic, Spain and 8 other countries.