Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 69 other categories.

2 Optimatic is leading in Home & Garden, Online, Fashion & Modeling, Web Design and 5 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Israel, United Kingdom, Canada and 7 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Hungary, Brazil and 4 other countries.