Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 66 other categories.

2 Optimatic is leading in Games, Online, Fashion & Modeling, Home & Garden and 6 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Canada, Israel, Algeria and 6 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Germany, United Kingdom and 3 other countries.