Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 68 other categories.

2 Optimatic is leading in Games, Online, Technology News, Fashion & Modeling and 8 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Algeria, Israel, India and 23 other countries.

2 Aruba Media Marketing is leading in Italy, Russia, Hungary, Poland and 8 other countries.