Market Share by Top Websites

1 Parrable is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Parrable in all segments.

Websites Categories

1 Parrable has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Marketing & Advertising and 54 other categories.

2 Aruba Media Marketing is leading in Arts & Entertainment, People & Society, Internet & Telecom, Sports and 49 other categories.

Geography

1 Parrable is leading in most countries, including China, United States, Japan, Canada and 27 other countries.

2 Aruba Media Marketing is leading in Italy, Hungary, Poland, Germany and 22 other countries.