In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Partner-Ads in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 78 other categories.
Partner-Ads is leading in Clothing.
Aruba Media Marketing is leading in most countries, including Italy, Russia, United Kingdom, United States and 11 other countries.
Partner-Ads is leading in Denmark.