Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 86 other categories.

2 Aruba Media Marketing is leading in Internet & Telecom, Sports, Travel, Music & Audio and 32 other categories.

Geography

1 PointRoll is leading in most countries, including United States, Canada, United Kingdom, India and 52 other countries.

2 Aruba Media Marketing is leading in Italy, Hungary, Poland, Switzerland and 7 other countries.