2
In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to PointRoll in all segments.
1
PointRoll has better usage coverage in more websites categories. Including Heavy Industry & Engineering, Health, Home & Garden, Finance and 7 other categories.
2
Aruba Media Marketing is leading in Arts & Entertainment, Computers Electronics & Technology, News & Media, Science & Education and 3 other categories.
1
PointRoll is leading in most countries, including United States, Canada, India, Bulgaria and 6 other countries.
2
Aruba Media Marketing is leading in Italy.