Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including Business & Industry, People & Society, Health, News & Media and 48 other categories.

2 Aruba Media Marketing is leading in Arts & Entertainment, Sports, Internet & Telecom, Travel and 25 other categories.

Geography

1 PointRoll is leading in most countries, including United States, Canada, India, Russia and 29 other countries.

2 Aruba Media Marketing is leading in Italy, Switzerland, France, Poland and 3 other countries.