Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Internet & Telecom and 79 other categories.

2 Aruba Media Marketing is leading in Soccer, Lottery, Gambling, Education and 19 other categories.

Geography

1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, South Korea and 28 other countries.

2 Aruba Media Marketing is leading in Italy, Poland, Hungary, Portugal and 5 other countries.