In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Rovion in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 74 other categories.
Rovion is leading in Business Services, Real Estate, Car Buying, Medicine and 3 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Czech Republic, Ukraine, Russia and 10 other countries.
Rovion is leading in United States, United Kingdom, Colombia, Spain and one other country.