Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 49 other categories.

2 Sanoma is leading in News & Media, Shopping, Newspapers, Science and 32 other categories.


1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Sweden and 19 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, United Kingdom, Poland and 7 other countries.