Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 62 other categories.

2 Aruba Media Marketing is leading in Internet & Telecom, Sports, Travel, Tourism and 37 other categories.

Geography

1 Sanoma is leading in most countries, including Lithuania, Finland, Denmark, Romania and 47 other countries.

2 Aruba Media Marketing is leading in Italy, Hungary, Poland, Brazil and 21 other countries.