Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including People & Society, Business & Industry, Internet & Telecom, Sports and 52 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Shopping, Newspapers and 40 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Romania, Norway and 41 other countries.

2 Aruba Media Marketing is leading in Italy, Hungary, Czech Republic, Canada and 6 other countries.