Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 57 other categories.

2 Aruba Media Marketing is leading in People & Society, Internet & Telecom, Sports, Travel and 39 other categories.

Geography

1 Sanoma is leading in most countries, including Romania, Lithuania, Finland, Denmark and 47 other countries.

2 Aruba Media Marketing is leading in Italy, Poland, Czech Republic, Hungary and 3 other countries.