Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 60 other categories.

2 Sanoma is leading in News & Media, Shopping, Newspapers, TV & Video and 23 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 21 other countries.

2 Aruba Media Marketing is leading in Italy, Brazil, Poland, Hungary and 9 other countries.