In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Simple AdServer in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 81 other categories.
Simple AdServer is leading in Sports, Consumer Electronics and Motorsports.
Aruba Media Marketing is leading in most countries, including Italy, United States, Czech Republic, Switzerland and 13 other countries.
Simple AdServer is leading in Hungary and Canada.