In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Simple AdServer in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 79 other categories.
Simple AdServer is leading in Consumer Electronics, Sports and Motorsports.
Aruba Media Marketing is leading in most countries, including Italy, Hungary, Poland, Brazil and 37 other countries.
Simple AdServer hasn't got a lead over Aruba Media Marketing in any country.