In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Simple AdServer in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 79 other categories.
Simple AdServer is leading in Sports, Motorsports and Consumer Electronics.
Aruba Media Marketing is leading in most countries, including Italy, Germany, France, Russia and 9 other countries.
Simple AdServer is leading in Hungary.