In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Six Apart Advertising in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 46 other categories.
Six Apart Advertising is leading in Animation & Comics, Humor, Law & Government, Government and 14 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Switzerland, France, Poland and 9 other countries.
Six Apart Advertising is leading in United States, Netherlands, Canada, Croatia and 7 other countries.