In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Six Apart Advertising in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, People & Society, Arts & Entertainment and 41 other categories.
Six Apart Advertising is leading in Religion & Spirituality, Government, Law & Government, Music & Audio and 15 other categories.
Six Apart Advertising is leading in most countries, including United States, United Kingdom, Canada, Finland and 11 other countries.
Aruba Media Marketing is leading in Italy, Hungary, Czech Republic, Spain and 9 other countries.