Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 50 other categories.

2 Aruba Media Marketing is leading in Business & Industry, Internet & Telecom, News & Media, Sports and 46 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, Germany, Ukraine and 18 other countries.

2 Aruba Media Marketing is leading in Italy, France, Czech Republic, Japan and 7 other countries.