Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Chats & Forums and 34 other categories.

2 Aruba Media Marketing is leading in Business & Industry, News & Media, Sports, Travel and 30 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, United States, Russia and 19 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, San Marino, Japan and 3 other countries.