2
In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to SmartContext in all segments.
1
SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Finance, Food & Drink and 4 other categories.
2
Aruba Media Marketing is leading in Computers Electronics & Technology, News & Media, Science & Education, Gambling and 2 other categories.
1
SmartContext is leading in most countries, including Poland, Austria, Germany and Pakistan.
2
Aruba Media Marketing is leading in Italy.