Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, News & Media, Sports and 33 other categories.

2 SmartContext is leading in People & Society, Arts & Entertainment, Cooking & Recipes, Food & Drink and 26 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, Germany, United States and 26 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Bulgaria, Hungary and 7 other countries.