In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Social Dot Com in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 76 other categories.
Social Dot Com is leading in Insurance, Business Services, Running, Products & Shopping and 2 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Russia, United Kingdom, Czech Republic and 9 other countries.
Social Dot Com is leading in United States, Sweden, Spain, Australia and 3 other countries.