In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Social Dot Com in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 77 other categories.
Social Dot Com is leading in Products & Shopping, Investing, Insurance, Universities & Colleges and 2 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Hungary, Poland, Brazil and 32 other countries.
Social Dot Com is leading in Sweden, United States, Netherlands, South Africa and one other country.