Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 114 other categories.

2 Aruba Media Marketing is leading in Music & Audio, Soccer, Cooking & Recipes, Web Hosting and 17 other categories.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, Spain and 56 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Hungary, Poland and one other country.