Market Share by Top Websites

1 Spring Metrics is leading in Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Spring Metrics in all segments.

Websites Categories

1 Spring Metrics has better usage coverage in more websites categories. Including Shopping, Travel, Accommodation & Hotels, Business & Industry and 53 other categories.

2 Aruba Media Marketing is leading in Arts & Entertainment, Sports, People & Society, News & Media and 30 other categories.

Geography

1 Spring Metrics is leading in most countries, including United States, Canada, South Africa, Germany and 30 other countries.

2 Aruba Media Marketing is leading in Italy, Switzerland, Poland, France and 5 other countries.