In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to TapIt! in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 73 other categories.
TapIt! is leading in Career & Education, Real Estate, Jobs & Employment, Clothing and 13 other categories.
TapIt! is leading in most countries, including United States, United Kingdom, India, Russia and 10 other countries.
Aruba Media Marketing is leading in Italy, Czech Republic, Switzerland, Poland and 6 other countries.