In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to TapIt! in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 70 other categories.
TapIt! is leading in Career & Education, Real Estate, Jobs & Employment, Clothing and 13 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Hungary, Poland, Brazil and 28 other countries.
TapIt! is leading in United States, India, Tuvalu, Macedonia and 12 other countries.