In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Total Media in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, News & Media and 71 other categories.
Total Media is leading in People & Society, Religion & Spirituality, Career & Education, Gay, Lesbian, & Bisexual and 15 other categories.
Total Media is leading in most countries, including Israel, United States, United Kingdom, Russia and 9 other countries.
Aruba Media Marketing is leading in Italy, Czech Republic, Switzerland, Poland and 8 other countries.