In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Total Media in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, News & Media and 69 other categories.
Total Media is leading in People & Society, Religion & Spirituality, Gay, Lesbian, & Bisexual, Career & Education and 15 other categories.
Total Media is leading in most countries, including Israel, United States, United Kingdom, Korea Republic and 6 other countries.
Total Media is leading in Israel, United States, United Kingdom, Korea Republic and 6 other countries.