In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Traffiq in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 78 other categories.
Traffiq is leading in Sports.
Aruba Media Marketing is leading in most countries, including Italy, Hungary, Poland, Brazil and 37 other countries.
Traffiq is leading in New Zealand.