Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, Business & Industry and 67 other categories.

2 Aruba Media Marketing is leading in Internet & Telecom, Sports, Travel, Music & Audio and 33 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Canada, India and 25 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic and Poland.