Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, News & Media and 115 other categories.

2 Aruba Media Marketing is leading in Soccer, Computer & Electronics, Accommodation & Hotels, Web Hosting and 20 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Canada, Australia and 42 other countries.

2 Aruba Media Marketing is leading in Italy, Azerbaijan, Thailand and Egypt.