Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, Business & Industry and 71 other categories.

2 Aruba Media Marketing is leading in Internet & Telecom, News & Media, Sports, Travel and 35 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Mexico, Brazil and 35 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Hungary, Poland and 2 other countries.