Market Share by Top Websites

1 Undertone Networks is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Travel, Music & Audio and 35 other categories.

2 Undertone Networks is leading in Business & Industry, News & Media, Shopping, Sports and 31 other categories.


1 Undertone Networks is leading in most countries, including United States, United Kingdom, Poland, India and 21 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Netherlands, Turkey and 5 other countries.