Market Share by Top Websites

1 Undertone Networks is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, Sports and 53 other categories.

2 Undertone Networks is leading in People & Society, News & Media, Religion & Spirituality, Health and 49 other categories.


1 Undertone Networks is leading in most countries, including United States, United Kingdom, India, Poland and 27 other countries.

2 Aruba Media Marketing is leading in Italy, Germany, Czech Republic, Ukraine and 5 other countries.