Aruba Media Marketing is leading in Top 100K Sites and Top 1M Sites.
Aruba Media Marketing has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, People & Society and 55 other categories.
Vertical Acuity is leading in Energy and TV & Video.
Aruba Media Marketing is leading in most countries, including Italy, Czech Republic, Germany, Poland and 11 other countries.
Vertical Acuity is leading in Canada and India.