In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Visible Measures in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 79 other categories.
Visible Measures hasn't got a lead over Aruba Media Marketing in any websites category.
Aruba Media Marketing is leading in most countries, including Italy, Russia, United Kingdom, United States and 10 other countries.
Visible Measures is leading in Korea Republic.