In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to WebTrends Ads in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 77 other categories.
WebTrends Ads is leading in Law, Mental Health, Agriculture & Forestry and Motorcycles.
Aruba Media Marketing is leading in most countries, including Italy, Hungary, Poland, Brazil and 35 other countries.
WebTrends Ads is leading in United States, Indonesia, El Salvador, Costa Rica and 10 other countries.