In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to WebTrends Ads in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 79 other categories.
WebTrends Ads is leading in Law, Business Services, Agriculture & Forestry, General Merchandise and 3 other categories.
WebTrends Ads is leading in most countries, including United States, Canada, United Kingdom, Indonesia and 20 other countries.
Aruba Media Marketing is leading in Italy, Czech Republic, Switzerland, Russia and 11 other countries.