In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to WebTrends Ads in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 77 other categories.
WebTrends Ads is leading in Law, Motorcycles, Agriculture & Forestry and Mental Health.
WebTrends Ads is leading in most countries, including United States, Indonesia, Costa Rica, Australia and 10 other countries.
Aruba Media Marketing is leading in Italy, Germany, France, Russia and 8 other countries.