Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including News & Media, Shopping, Marketing & Advertising, TV & Video and 62 other categories.

2 Aruba Media Marketing is leading in Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 48 other categories.

Geography

1 Yieldlab is leading in most countries, including Germany, France, Austria, Switzerland and 30 other countries.

2 Aruba Media Marketing is leading in Italy, Brazil, Poland, Hungary and 4 other countries.