Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including News & Media, Shopping, Health, Marketing & Advertising and 65 other categories.

2 Aruba Media Marketing is leading in Arts & Entertainment, People & Society, Internet & Telecom, Sports and 42 other categories.

Geography

1 Yieldlab is leading in most countries, including Germany, France, Austria, Switzerland and 32 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Hungary, Poland and 2 other countries.