Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 75 other categories.

2 Aruba Media Marketing is leading in People & Society, Internet & Telecom, Sports, Travel and 38 other categories.

Geography

1 Yieldlab is leading in most countries, including Germany, France, Switzerland, Austria and 29 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Qatar and Romania.