Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 51 other categories.

2 Yieldlab is leading in News & Media, Music & Audio, Shopping, Marketing & Advertising and 48 other categories.

Geography

1 Yieldlab is leading in most countries, including Germany, France, United Kingdom, Austria and 30 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Japan, Netherlands and 5 other countries.