Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including News & Media, Internet & Telecom, Shopping, Health and 76 other categories.

2 Aruba Media Marketing is leading in Arts & Entertainment, People & Society, Sports, Travel and 37 other categories.

Geography

1 Yieldlab is leading in most countries, including Germany, Austria, Switzerland, France and 32 other countries.

2 Aruba Media Marketing is leading in Italy, Poland, Czech Republic, Hungary and 3 other countries.