Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including Business & Industry, News & Media, Shopping, Music & Audio and 60 other categories.

2 Aruba Media Marketing is leading in Arts & Entertainment, People & Society, Internet & Telecom, Sports and 41 other categories.

Geography

1 Yieldlab is leading in most countries, including Germany, France, Austria, Switzerland and 34 other countries.

2 Aruba Media Marketing is leading in Italy, Poland and Hong Kong.