Market Share by Top Websites

1 YuMe is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 53 other categories.

2 Aruba Media Marketing is leading in Business & Industry, Internet & Telecom, Sports, Travel and 43 other categories.

Geography

1 YuMe is leading in most countries, including United States, Spain, Sweden, Mexico and 36 other countries.

2 Aruba Media Marketing is leading in Italy, Poland, Hungary, Switzerland and 6 other countries.