Market Share by Top Websites

1 Yahoo Ad Exchange is leading in The Entire Web.

2 Atlas is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 190 other categories.

2 Atlas is leading in News & Media, Computer & Electronics, Software, Travel and 32 other categories.

Geography

1 Atlas is leading in most countries, including United States, United Kingdom, Brazil, India and 107 other countries.

2 Yahoo Ad Exchange is leading in Japan, Russia, Indonesia, Australia and 37 other countries.