Market Share by Top Websites

1 Yahoo Ad Exchange is leading in The Entire Web.

2 Atlas is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 191 other categories.

2 Atlas is leading in News & Media, Computer & Electronics, Software, Travel and 30 other categories.

Geography

1 Atlas is leading in most countries, including United States, Brazil, United Kingdom, India and 104 other countries.

2 Yahoo Ad Exchange is leading in Japan, Russia, Indonesia, Taiwan and 51 other countries.