Market Share by Top Websites

1 Yahoo Ad Exchange is leading in The Entire Web.

2 Atlas is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Web Hosting and 118 other categories.

2 Atlas is leading in News & Media, Computer & Electronics, Software, Shopping and 93 other categories.

Geography

1 Atlas is leading in most countries, including United States, France, United Kingdom, India and 131 other countries.

2 Yahoo Ad Exchange is leading in Japan, Taiwan, Malaysia, Turkey and 21 other countries.