1
Atlas is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to Atlas in all segments.
1
Atlas has better usage coverage in more websites categories. Including Computers Electronics & Technology, Lifestyle, Finance, Food & Drink and 11 other categories.
2
Yahoo Ad Exchange is leading in Science & Education, Arts & Entertainment, Community & Society, Games and 5 other categories.
1
Atlas is leading in most countries, including United States, India, France, United Kingdom and 85 other countries.
2
Yahoo Ad Exchange is leading in Japan, Jamaica, Nigeria, Kazakhstan and 6 other countries.