Market Share by Top Websites

2 In terms of market share, Auditude is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Adult and 12 other categories.

2 Auditude is leading in TV & Video, Pets, Pets & Animals, Online Marketing and one other category.

Geography

1 Kitara Media is leading in most countries, including United States, Mexico, Canada, United Kingdom and 12 other countries.

2 Auditude is leading in New Zealand, China, Egypt and Brazil.