Market Share by Top Websites

2 In terms of market share, Auditude is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 48 other categories.

2 Auditude is leading in Health, Marketing & Advertising, Programming, Pets & Animals and one other category.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, Turkey, Netherlands and 27 other countries.

2 Auditude is leading in New Zealand.