Market Share by Top Websites

1 MSN Ads is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Auditude is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 55 other categories.

2 Auditude is leading in TV & Video and Programming.

Geography

1 MSN Ads is leading in most countries, including United States, Japan, Brazil, France and 32 other countries.

2 Auditude is leading in New Zealand and Australia.