Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aurea is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Health, Computers Electronics & Technology, Lifestyle, Community & Society and 8 other categories.

2 Aurea is leading in Reference Materials.

Geography

1 Proclivity is leading in most countries, including United States, Australia, Italy, Romania and 14 other countries.

2 Aurea is leading in France.