Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Autopilot is still behind Effective Measure in all market share segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 123 other categories.

2 Autopilot is leading in Marketing & Advertising, Online Marketing, Business Services, Construction & Maintenance and 39 other categories.


1 Effective Measure is leading in most countries, including Indonesia, Thailand, South Africa, Malaysia and 79 other countries.

2 Autopilot is leading in United States, Australia, Brazil, France and 42 other countries.