Market Share by Top Websites

1 Unica is leading in Top 100K Sites and The Entire Web.

2 Autopilot is leading in Top 1M Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 86 other categories.

2 Autopilot is leading in Internet & Telecom, Marketing & Advertising, Computer & Electronics, Shopping and 46 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Canada and 53 other countries.

2 Autopilot is leading in Australia, India, Brazil, Netherlands and 39 other countries.