Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Autopilot is leading in Top 1M Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 82 other categories.

2 Autopilot is leading in Internet & Telecom, Marketing & Advertising, Computer & Electronics, Shopping and 56 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Canada and 56 other countries.

2 Autopilot is leading in Australia, India, Brazil, France and 38 other countries.