Market Share by Top Websites

1 Unica is leading in Top 10K Sites and The Entire Web.

2 Autopilot is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 79 other categories.

2 Autopilot is leading in Internet & Telecom, Marketing & Advertising, Shopping, Computer & Electronics and 56 other categories.

Geography

1 Autopilot is leading in most countries, including United States, Australia, United Kingdom, India and 54 other countries.

2 Unica is leading in Germany, Canada, Italy, Japan and 44 other countries.