Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Autopilot is leading in Top 1M Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 79 other categories.

2 Autopilot is leading in Internet & Telecom, Marketing & Advertising, Computer & Electronics, Shopping and 61 other categories.

Geography

1 Autopilot is leading in most countries, including United States, Australia, United Kingdom, Canada and 53 other countries.

2 Unica is leading in Germany, Japan, Italy, Russia and 48 other countries.