Market Share by Top Websites

1 Unica is leading in Top 10K Sites and The Entire Web.

2 Autopilot is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Autopilot has better usage coverage in more websites categories. Including Internet & Telecom, Marketing & Advertising, Computer & Electronics, Shopping and 73 other categories.

2 Unica is leading in Business & Industry, Autos & Vehicles, Car Buying, Health and 70 other categories.

Geography

1 Autopilot is leading in most countries, including United States, Australia, United Kingdom, India and 63 other countries.

2 Unica is leading in Germany, Japan, China, Turkey and 27 other countries.