Market Share by Top Websites

1 AvantLink is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, C3 Metrics is clearly lagging behind, losing to AvantLink in all segments.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, Sports, Business & Industry, Arts & Entertainment and 152 other categories.

2 C3 Metrics is leading in Car Rentals, Skin Care, Insurance, Customer Service and 4 other categories.

Geography

1 AvantLink is leading in most countries, including United States, Canada, United Kingdom, India and 108 other countries.

2 C3 Metrics is leading in South Korea, Guatemala, Kyrgyzstan, British Indian Ocean Territory and one other country.