Market Share by Top Websites

1 AvantLink is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to AvantLink in all segments.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Sports, Travel & Tourism, Hobbies & Leisure, Lifestyle and 10 other categories.

2 Direct/ADVERT is leading in Arts & Entertainment, News & Media, Jobs & Career, Science & Education and 6 other categories.

Geography

1 AvantLink is leading in most countries, including United States, Canada, United Kingdom, India and 93 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 8 other countries.