Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AvantLink is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, People & Society, Business & Industry, Sports and 125 other categories.

2 Direct/ADVERT is leading in Arts & Entertainment, News & Media, Movies, Cooking & Recipes and 74 other categories.


1 AvantLink is leading in most countries, including United States, Canada, United Kingdom, India and 69 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 23 other countries.