Market Share by Top Websites

1 AvantLink is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, People & Society, Business & Industry and 178 other categories.

2 DoubleClick AdExchange is leading in Newspapers, Reference, Maps, Dictionaries & Encyclopedias and 2 other categories.

Geography

1 AvantLink is leading in most countries, including United States, Canada, United Kingdom, India and 78 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Netherlands, Turkey and 6 other countries.