Market Share by Top Websites

1 AvantLink is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, People & Society, Business & Industry and 183 other categories.

2 DoubleClick AdExchange is leading in Automotive News and Catering.

Geography

1 AvantLink is leading in most countries, including United States, Canada, United Kingdom, India and 91 other countries.

2 DoubleClick AdExchange is leading in China, Germany, Turkey and Macedonia.