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AvantLink is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
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DoubleClick AdExchange is leading in Top 10K Sites.
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AvantLink has better usage coverage in more websites categories. Including Sports, Travel & Tourism, Hobbies & Leisure, Lifestyle and 11 other categories.
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DoubleClick AdExchange is leading in News & Media, Arts & Entertainment, Science & Education, Reference Materials and 3 other categories.
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AvantLink is leading in most countries, including United States, Canada, United Kingdom, India and 86 other countries.
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DoubleClick AdExchange is leading in France, Turkey, Latvia, Lithuania and 22 other countries.