Market Share by Top Websites

1 AvantLink is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, Sports, Business & Industry, Arts & Entertainment and 150 other categories.

2 DoubleClick AdExchange is leading in Newspapers, Golf, Online, Holidays and 4 other categories.

Geography

1 AvantLink is leading in most countries, including United States, Canada, United Kingdom, Russia and 86 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Netherlands and 7 other countries.