Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AvantLink is still behind ExactTarget in all market share segments.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, People & Society, Business & Industry and 130 other categories.

2 ExactTarget is leading in Internet & Telecom, Email, Finance, Accommodation & Hotels and 51 other categories.


1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 56 other countries.

2 AvantLink is leading in India, Russia, Viet Nam, Philippines and 46 other countries.