Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AvantLink is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, People & Society, Sports and 132 other categories.

2 ExactTarget is leading in Business & Industry, Internet & Telecom, Email, Finance and 53 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 58 other countries.

2 AvantLink is leading in Russia, India, Poland, Philippines and 49 other countries.