Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AvantLink is still behind ExactTarget in all market share segments.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, Sports, Arts & Entertainment, Recreation & Hobbies and 91 other categories.

2 ExactTarget is leading in Business & Industry, Internet & Telecom, Finance, Health and 89 other categories.


1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 66 other countries.

2 AvantLink is leading in Russia, India, Turkey, Philippines and 44 other countries.