Market Share by Top Websites

1 AvantLink is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Federated Media is clearly lagging behind, losing to AvantLink in all segments.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, Sports, Business & Industry, Arts & Entertainment and 146 other categories.

2 Federated Media is leading in Food & Drink, Cooking & Recipes, Nursery & Playroom, Books & Literature and 9 other categories.

Geography

1 AvantLink is leading in most countries, including United States, Canada, United Kingdom, India and 101 other countries.

2 Federated Media is leading in South Korea, Ecuador, Paraguay and Botswana.