Market Share by Top Websites

1 AvantLink is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, GroupM Server is still behind AvantLink in all market share segments.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, Sports, Business & Industry, Arts & Entertainment and 153 other categories.

2 GroupM Server is leading in Makes & Models, Associations, Airlines & Airports and Publications.

Geography

1 AvantLink is leading in most countries, including United States, Canada, United Kingdom, Russia and 95 other countries.

2 GroupM Server is leading in Poland, Denmark, Croatia, Bosnia and Herzegovina and 2 other countries.