Market Share by Top Websites

1 AvantLink is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GroupM Server is clearly lagging behind, losing to AvantLink in all segments.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, People & Society, Business & Industry and 182 other categories.

2 GroupM Server is leading in Makes & Models and Associations.

Geography

1 AvantLink is leading in most countries, including United States, Canada, United Kingdom, India and 108 other countries.

2 GroupM Server is leading in Germany, Poland, Croatia, Luxembourg and one other country.