Market Share by Top Websites

1 AvantLink is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GroupM Server is clearly lagging behind, losing to AvantLink in all segments.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, People & Society, Business & Industry and 183 other categories.

2 GroupM Server is leading in Makes & Models, Associations and E-Commerce.

Geography

1 AvantLink is leading in most countries, including United States, Canada, United Kingdom, India and 90 other countries.

2 GroupM Server is leading in Poland, Denmark, Croatia, Greenland and one other country.