Market Share by Top Websites

1 AvantLink is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Improve Digital is leading in Top 10K Sites.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, People & Society, Business & Industry and 166 other categories.

2 Improve Digital is leading in Soccer, Games, Celebrities & Entertainment News, Classifieds and 17 other categories.

Geography

1 AvantLink is leading in most countries, including United States, Canada, United Kingdom, India and 63 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Italy and 30 other countries.