Market Share by Top Websites

1 AvantLink is leading in The Entire Web.

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, People & Society, Sports and 157 other categories.

2 Improve Digital is leading in Games, Soccer, Science, Online and 13 other categories.

Geography

1 AvantLink is leading in most countries, including United States, Canada, United Kingdom, India and 60 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Italy and 28 other countries.