Market Share by Top Websites

1 AvantLink is leading in Top 1M Sites and The Entire Web.

2 Improve Digital is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, Sports, Business & Industry, Arts & Entertainment and 134 other categories.

2 Improve Digital is leading in News & Media, Games, Online, Education and 29 other categories.

Geography

1 AvantLink is leading in most countries, including United States, Canada, United Kingdom, India and 75 other countries.

2 Improve Digital is leading in Netherlands, Italy, Sweden, Spain and 34 other countries.