Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AvantLink is clearly lagging behind, losing to Mediaplex in all segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 166 other categories.

2 AvantLink is leading in Shopping, Sports, Recreation & Hobbies, Sports and 47 other categories.

Geography

1 Mediaplex is leading in most countries, including United States, United Kingdom, France, Germany and 122 other countries.

2 AvantLink is leading in Bahamas, Syrian Arab, Azerbaijan, Palestinian and 5 other countries.