Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AvantLink is clearly lagging behind, losing to Mediaplex in all segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 152 other categories.

2 AvantLink is leading in Shopping, Sports, Recreation & Hobbies, Sports and 64 other categories.


1 Mediaplex is leading in most countries, including United Kingdom, France, Germany, Australia and 122 other countries.

2 AvantLink is leading in United States, Canada, New Zealand, Colombia and 10 other countries.