Market Share by Top Websites

1 AvantLink is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to AvantLink in all segments.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, People & Society, Sports and 159 other categories.

2 MSN Ads is leading in Finance, Movies, Investing, Law and 13 other categories.


1 AvantLink is leading in most countries, including United States, Canada, India, United Kingdom and 77 other countries.

2 MSN Ads is leading in Uruguay and Luxembourg.