Market Share by Top Websites

1 AvantLink is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to AvantLink in all segments.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, People & Society, Business & Industry and 176 other categories.

2 MSN Ads is leading in Gay, Lesbian, & Bisexual, Reproductive Health, Computer Security, E-Books and 5 other categories.

Geography

1 AvantLink is leading in most countries, including United States, Canada, United Kingdom, India and 85 other countries.

2 MSN Ads is leading in Taiwan, Macao, Peru, Albania and one other country.