Market Share by Top Websites

1 AvantLink is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to AvantLink in all segments.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, Sports, Business & Industry, Arts & Entertainment and 155 other categories.

2 MSN Ads is leading in Investing, Reproductive Health, Automotive News, History and 3 other categories.

Geography

1 AvantLink is leading in most countries, including United States, Canada, United Kingdom, India and 104 other countries.

2 MSN Ads is leading in Costa Rica, Uruguay, Albania, Bosnia And Herzegovina and one other country.