Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AvantLink is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, People & Society, Sports, Business & Industry and 104 other categories.

2 Nielsen Display Ads is leading in Arts & Entertainment, Autos & Vehicles, Internet & Telecom, Music & Audio and 78 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Belgium, United Kingdom and 144 other countries.

2 AvantLink is leading in Bahamas, Syrian Arab, Palestinian, Nepal and 2 other countries.