Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AvantLink is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, People & Society, Sports, Business & Industry and 105 other categories.

2 Nielsen Display Ads is leading in Arts & Entertainment, Autos & Vehicles, Internet & Telecom, Music & Audio and 74 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, Belgium, United Kingdom and 131 other countries.

2 AvantLink is leading in India, Iran, Tanzania, Cuba and 4 other countries.