Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AvantLink is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Food & Drink, Home & Garden, Arts & Entertainment, Hobbies & Leisure and 17 other categories.

2 AvantLink is leading in Sports, Travel & Tourism and E-commerce & Shopping.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United Kingdom, Canada, Belgium and 83 other countries.

2 AvantLink is leading in United States, India, China, New Zealand and 30 other countries.