Market Share by Top Websites

1 Etology is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Avazu Network is clearly lagging behind, losing to Etology in all segments.

Websites Categories

1 Etology has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Music & Audio and 28 other categories.

2 Avazu Network is leading in News & Media, Religion & Spirituality, TV & Video, Sports and 18 other categories.


1 Etology is leading in most countries, including United States, Germany, India, Taiwan and 16 other countries.

2 Avazu Network is leading in France, Brazil, Italy, Turkey and 10 other countries.