Market Share by Top Websites

1 Baidu Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Awin is clearly lagging behind, losing to Baidu Ads in all segments.

Websites Categories

1 Awin has better usage coverage in more websites categories. Including Travel & Tourism, Lifestyle, Health, Vehicles and 10 other categories.

2 Baidu Ads is leading in Computers Electronics & Technology, News & Media, Science & Education, Games and 6 other categories.


1 Awin is leading in most countries, including Russia, Germany, United Kingdom, France and 79 other countries.

2 Baidu Ads is leading in China, United States, Hong Kong, Taiwan and 65 other countries.